We’ve completed the full rebuild of our warewashing range: New D, Evo and Elite on sale from 1st September
We’ve completed a ground-up rebuild of our entire warewashing portfolio. The new D, Evo and Elite ranges go on sale from 1 September 2026, sitting alongside our existing entry-level Halcyon and C Range machines to give operators a Maidaid model for every kitchen and budget.
The relaunch comes after two years in which hospitality operators have been squeezed from every direction — rising energy and water costs, labour and food and drink inflation, all against a backdrop of increasing consumer expectations. We built this redevelopment directly around what operators told us mattered most: lifetime running costs, connected kitchens, sustainability and reliability.
Four trends behind the rebuild
According to CCO Jag Thandi, four trends shaped the redevelopment: sustainability and cost-over-life thinking; the shift toward connected, data-driven kitchens; a continued push towards more sustainable solutions; and usability and reliability for the people using the machines every day.
IoT connectivity is now standard on every Evo and Elite model via our own MA-Connect app, letting operators and multi-site managers monitor usage and diagnose issues remotely before they turn into costly downtime. Elite goes further still, with a heat recovery system that uses heat captured from outbound waste water to pre-heat incoming water. As a result, the Elite glasswasher uses just 1.4 litres of water and 0.2kWh of energy per cycle — cutting running costs without sacrificing wash performance.
Usability and reliability run just as deep through the range, with every redeveloped model gaining simpler, easier-to-operate fascias, improved ergonomics and easier cleaning, alongside a step up in build robustness designed to cut the everyday faults and downtime that frustrate busy kitchens most.
“Those trends have directly shaped this redevelopment across the entire range, from Halcyon right through to Elite,” said Jag Thandi. “It’s not about adding unnecessary features — every tier needed to reflect what operators actually value: lower running costs, remote visibility over their equipment, sustainability, and just as importantly, machines that are simple to use, easy to keep clean and robust enough that they don’t let you down during service.”
For higher-demand venues, we also offer a range of more specialist warewashing machines: utensil washers, now fitted with a drain pump as standard across the range, mini racks, and rack and flight machines built for the volume and pace of larger kitchens.
Beyond warewashing
Alongside the warewash rebuild, we’ve spent the past 12 months raising our profile in ice machines, with a range spanning both self-contained and modular formats and a variety of cube types to suit everything from high-volume bars to cafes and retail counters.
A business, not just a product, in transition
The changes go beyond new products. “Maidaid stands for value for quality,” Thandi explains. “That means equipment and service that justify their cost through performance, reliability and total cost of ownership over the machine’s lifetime, not the number on the price list. Our ambition is explicit: to set the industry benchmark for excellence in commercial catering equipment and services, with innovation, sustainability and customer satisfaction as the three pillars underpinning that.”
That repositioning has been driven by a strengthened commercial team under Thandi, who has pushed the business to back every claim with independently verified performance data rather than marketing rhetoric. It has translated into the largest marketing investment in our company’s history, the appointment of Jodie Kidd as brand ambassador, and a rebuilt, mobile-optimised website.
Kidd, landlady of The Half Moon in Kirdford, West Sussex, has been using one of our new Elite glasswashers at her own pub. “It’s faster, efficient, sustainable and more cost effective than what we had before, and it saves me hours of polishing glasses,” she said. “All of these things matter enormously in our busy pub.”
Thandi says the shift reflects a deeper cultural change at the company: “We’re committed to strengthening our existing customer relationships, but also to building new ones — becoming the kind of partner that supports the evolving needs of operators across hospitality and catering long after the sale.”
That commitment extends across the wider Buttress Group, with our equipment backed by Crystaltech’s nationwide engineer network and Caterparts’ million-plus SKU parts inventory.