Maidaid Ice Series showcases a collection of inspirational drink serves created using a variety of ice cubes produced by our Maidaid Ice Makers.
Created in collaboration with TV drinks expert Andy Clarke, the Maidaid Ice Series showcases how different types and sizes of ice can enhance cocktail presentation, improve drink flavour and elevate the overall customer experience across cocktails, mocktails and premium soft drinks.
Designed to inspire bars, restaurants, coffee shops and hospitality venues, the Ice Series highlights the important role commercial ice machines play in modern drinks service. Each serve demonstrates how high-quality ice can improve drink consistency, visual appeal, temperature control and premium presentation, helping hospitality operators deliver a better customer experience while maximising drink quality.
From crystal clear ice cubes for whisky and premium spirits to versatile ice options for cocktails, mocktails and summer coffee drinks, the series demonstrates the versatility and choice within the Maidaid commercial ice machine range.
Working closely with TVs Andy Clarke, Maidaid has created a collection of eye-catching, trend led and easy to recreate drinks serves that provide practical inspiration for bars, pubs, coffee shops and contract catering operators looking to enhance their drinks menus.
Commenting on the partnership, Andy Clarke said:
“Ice is one of the most overlooked ingredients in drinks service, yet it makes a huge difference to both presentation and taste. Working with Maidaid has been a fantastic opportunity to demonstrate how the right ice can transform a serve.”
All featured drinks serves and demonstration videos are now available on the Maidaid YouTube channel, where viewers can explore the full Ice Series collection and gain inspiration for cocktails, mocktails and premium beverage menus.