Turn everyday order into valuable rewards with the Maidaid Loyalty Programme.
We recognise the importance of our loyal customers, which is why we’ve created a straightforward rewards programme designed to give something back. Every qualifying purchase earns you points, which can then be redeemed for rewards.
For every £1 spent, you earn 1 point. Points can be redeemed as retail vouchers or used as account credit (over £50) towards future purchases.
You can earn points on purchases made with Maidaid, Caterparts and Crystaltech making it even easier to build rewards across your business.
More information can be found below. If you have any questions or would like to find discuss further, simply get in touch via our contact form.

Loyalty Scheme – Terms & Conditions
Effective Date: 1 January 2026
Scheme Year: 1 January – 31 December annually
1. Eligibility & Registration
1.1 The Loyalty Scheme (“the Scheme”) is open to trade customers with an active credit account with the Company (Maidaid, Caterparts, Crystaltech or the relevant trading entity) (“the Company”).
1.2 Participation is optional. Customers must opt-in to join the Scheme.
1.3 Points will begin to accrue only after the date of registration into the Scheme.
1.4 Where a customer operates multiple branches or sites, points will accrue at the parent account level only. Branches/sites are not treated separately.
2. Earning Points
2.1 Customers earn 1 point per £1 of invoiced value (excluding VAT) on all purchases of Maidaid, Caterparts and Crystaltech products and services.
2.2 Points are awarded when an invoice is generated.
2.3 Credits, returns, cancellations or adjustments will result in a corresponding deduction of points.
2.4 The customer’s final points balance equals their net invoiced turnover for the Scheme Year, inclusive of deductions.
2.5 The Scheme applies per Scheme Year (1 January – 31 December). Points earned relate only to that year.
3. Multipliers
3.1 Eligible transactions may attract a points multiplier.
3.2 Multipliers are applied per transaction at the time of invoicing.
3.3 Where multiple multipliers could apply, only the highest multiplier will be applied.
3.4 Current multipliers:
· x2 on all Caterparts purchases
· x3 on purchases of PPMs or a Chemical Subscription Service (minimum 12-month commitment)
· The Company may amend multiplier categories at any time (see Clause 12).
4. Bonus Earners
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4.1 Bonus points may be awarded for specific activities (“Bonus Earners”), including:
· +100 points for each installation or commissioning completed by Crystaltech
· +250 points for transferring the default Spare Parts purchasing system to Caterparts
· +500 points for transferring the default design specification in quotations to Maidaid
4.2 Bonuses are tracked and validated through the Company’s CRM or internal systems.
4.3 Each qualifying activity earns the applicable bonus once per instance, unless otherwise communicated.
4.4 The Company reserves the right to verify eligibility and to refuse or withdraw bonus points where criteria are not met.
5. Overdue Accounts / Suspended Accounts
5.1 Customers with overdue invoices will not earn points until the overdue balance is cleared in full.
5.2 The Company may withhold, suspend, or cancel points if the customer’s account is on stop or subject to credit control restrictions.
5.3 Points cannot be redeemed while an account has overdue invoices.
6. Redemption of Points
6.1 Customers may redeem qualifying points for:
· Retail vouchers; or
· Account credit applied to their trade account
6.2 The Company reserves the right to encourage or prioritise account credit as the preferred redemption method.
6.3 Retail vouchers are issued non-VATable, and no VAT applies to voucher value.
6.4 Account credit is issued exclusive of VAT and may be used against any invoice on the account, subject to normal credit terms.
6.5 Account credit issued through the Scheme expires on the final redemption deadline (see Clause 7.3).
6.6 Points may only be redeemed in the fixed thresholds published by the Company (e.g., 5,000 = £5, 10,000 = £10, etc.).
6.7 Partial redemptions below the published thresholds are not permitted.
7. Year-End Balance and Expiry
7.1 Points accumulate from 1 January to 31 December each year.
7.2 Points have no cash value and cannot be transferred, exchanged for cash, or carried over into future Scheme Years.
7.3 All redemption requests must be submitted no later than 31 January following the year-end.
7.4 Unclaimed points expire automatically at 23:59 on 31 January following the relevant Scheme Year.
7.5 Once points are expired or reset, they cannot be reinstated.
8. Fraud, Misuse & Incorrect Allocations
8.1 The Company reserves the right to audit, adjust or cancel any points incorrectly awarded due to system error, incorrect invoicing, manipulation, or misuse.
8.2 If fraudulent activity is suspected, the Company may suspend or remove a customer from the Scheme without notice and may void the associated points.
8.3 The Company’s decision on validity of points is final.
9. Termination of Participation
9.1 Customers may opt out of the Scheme at any time by giving written notice.
9.2 If a customer opts out, all unredeemed points are immediately forfeited.
9.3 The Company may remove a customer from the Scheme for breach of terms, abuse of the Scheme, account delinquency, or at its discretion.
10. Liability
10.1 The Company is not liable for any loss, cost, or compensation arising from a customer’s participation or inability to participate in the Scheme.
10.2 Points have no monetary value until redeemed in accordance with these Terms.
10.3 The Company accepts no responsibility for any delays or failures caused by system issues, communication errors, or events beyond its reasonable control.
11. Data Use
11.1 Participation in the Scheme authorises the Company to process customer data for the purposes of tracking points, notifying balances, and administering the Scheme.
11.2 No personal data will be shared externally except where required for voucher fulfilment or lawful obligation.
12. Changes to the Scheme
12.1 The Company may amend, suspend, or withdraw the Scheme at any time and without prior notice. This includes changes to:
· Points earning rates
· Bonus categories
· Multipliers
· Redemption values or thresholds
· Eligibility requirements
12.2 Continued participation after changes are published constitutes acceptance of the revised Terms.
13. General
13.1 The Scheme is provided entirely at the Company’s discretion.
13.2 These Terms govern the relationship between the customer and the Company solely with respect to the Scheme.
13.3 Nothing in these Terms affects the standard credit or trading terms between the parties.
13.4 These Terms shall be governed by and interpreted in accordance with the laws of England and Wales.